Laura Morgan

Laura Morgan

Managing Director
Cardiff, United Kingdom.

About

A highly accomplished Senior Product Leader with over a decade of progressive experience at Adobe, specializing in driving growth and innovation for flagship SaaS products across creative and experience portfolios. Proven ability to lead cross-functional teams, define product vision and strategy, and execute high-impact roadmaps that significantly enhance user engagement, retention, and revenue. Adept at leveraging data-driven insights to build intuitive, market-leading products and mentor talent in dynamic, fast-paced environments.

Work

Ware
|

Managing Director

Cardiff, United Kingdom

Full-time

Summary

Supported senior product managers in defining product requirements and contributed to launch strategies for Adobe Experience Cloud.

Highlights

Supported senior product managers in defining detailed requirements and specifications for Adobe Experience Cloud products, ensuring robust feature development.

Conducted comprehensive market research and competitive analysis, providing critical insights that informed product strategy and positioning.

Contributed significantly to product launch activities and go-to-market strategies, facilitating successful market entry and adoption for new features.

Adobe
|

Marketing Manager

San Francisco, California, US

Summary

Developed and executed integrated marketing campaigns for Adobe Creative Cloud, optimizing ROI and achieving lead generation targets.

Highlights

Developed and executed integrated marketing campaigns for Adobe Creative Cloud products, consistently achieving and exceeding lead generation targets.

Managed multi-million dollar campaign budgets and external agency relationships, ensuring efficient resource allocation and high-quality campaign delivery.

Utilized in-depth marketing data analysis to optimize campaign performance and maximize return on investment (ROI) across various channels.

Adobe
|

Marketing Specialist

San Francisco, California, US

Summary

Supported digital marketing initiatives, including email, social media, and content creation, while monitoring campaign performance.

Highlights

Executed digital marketing initiatives, including email campaigns, social media engagement, and content creation, contributing to increased brand visibility and audience reach.

Assisted in the planning and coordination of key marketing events, ensuring seamless execution and positive attendee experiences.

Monitored and reported on campaign performance metrics, providing actionable insights for ongoing optimization and strategy refinement.

Adobe
|

Marketing Coordinator

San Francisco, California, US

Summary

Provided administrative and logistical support to the marketing department, coordinating materials and vendor communications.

Highlights

Provided essential administrative and logistical support to the marketing department, streamlining operations and improving team efficiency.

Coordinated the production and distribution of marketing materials, ensuring brand consistency and timely delivery for various campaigns.

Assisted with data entry and reporting, contributing to accurate performance tracking and departmental organization.

Adobe
|

Sales Account Manager

San Francisco, California, US

Summary

Managed a portfolio of key accounts, consistently exceeding sales targets and fostering strong client relationships.

Highlights

Managed a portfolio of key accounts, consistently exceeding sales targets through strategic client engagement and solution selling.

Developed and nurtured strong client relationships, identifying and capitalizing on new business opportunities that expanded market share.

Conducted compelling product demonstrations and skillfully negotiated contracts, securing favorable terms and driving revenue growth.

Education

University of California, Berkeley, Haas School of Business
Berkeley, California, United States of America

Master of Business Administration (MBA)

Business Administration

University of California, Berkeley
Berkeley, California, United States of America

Bachelor of Arts (BA)

Business Administration

Languages

English

Skills

Product Management

Product Strategy, Go-to-Market Strategy, User Experience (UX), Agile Methodologies, SaaS, Cross-functional Team Leadership, Roadmapping, Product Launch, Data Analysis, Market Research.

Marketing & Sales

Digital Marketing, Campaign Management, Lead Generation, ROI Optimization, Sales, Account Management, Client Relationship Management (CRM).

Leadership & Strategy

Strategy Development, Leadership, Mentoring, Cross-functional Collaboration, Business Development.

Adobe Ecosystem

Adobe Creative Cloud, Adobe Experience Cloud, Adobe Stock, Adobe Express.